Apex Precision
A precision machine shop with fifteen years of aerospace, medical, and automotive work, organized around six core capabilities.
Website design · Branding · Logo design · Development
Websites & software for businesses that build things.
Penderra is a small studio in Salt Lake City. We design and build websites, write custom software, and keep it all running for manufacturers, fabricators, and the trades. We make our own software, too.
One team for the whole web side of your business.
A lot of businesses end up juggling a web designer, a hosting company, and a software vendor who never talk to each other. We handle all of it, so one person knows how the pieces fit.
-
Websites
Sites that explain what you actually do (capabilities, equipment, certifications) and turn the right visitors into RFQs and phone calls. Designed, written, and built by Penderra.
Includes
- Design
- Copywriting
- Development
- Local SEO
-
Software
Internal tools, customer portals, quoting calculators, and integrations that retire the spreadsheet everyone is afraid to touch.
Includes
- Web apps
- Dashboards
- Integrations
- Automation
-
Consulting
Advice before you spend money: choosing software, planning a rebuild, untangling domains, email, and vendors you inherited.
Includes
- Tech planning
- Vendor selection
- Site audits
-
Upkeep
Managed hosting, security, monitoring, and routine updates like new photos, equipment lists, and text changes. Email a change and it is typically done within two business days.
Includes
- Managed hosting
- Updates
- Analytics
- Security
Not sure which one you need? Most projects start with a fifteen-minute call.
Start a projectEvery job gets a traveler.
In a machine shop, a traveler follows the part from operation to operation and nothing moves on until it is signed off. Our projects run the same way.
Router / traveler
Penderra project
Part no.
YOUR-SITE-01
Qty
1
| Op | Operation | Work center | Sign-off |
|---|---|---|---|
| 010 |
Discovery call
Fifteen minutes. What you do, who buys it, and what is not working today. |
Phone / video | Signed |
| 020 |
Blueprint
A short questionnaire, then a written plan covering pages, features, and timeline. We write the core copy in your industry’s language. |
Questionnaire | Signed |
| 030 |
Build & review
Design and development in rounds, with your feedback built in. Three to four revision rounds are standard. |
Studio | Signed |
| 040 |
Launch
Domain, hosting, analytics, and search setup. Websites follow a 30-day launch process. |
Production | Signed |
| 050 |
Keep it running
Hosting, monitoring, and routine updates. Send a complete change request and it is handled within two business days. |
Ongoing | Signed |
Inspected by
A. Pendergrast
Recent work for manufacturers and fabricators.
Miller Ironworks
A welding and fabrication shop selling to commercial contractors, engineers, and industrial buyers.
Website design · Branding · Development
“I went to Penderra with a basic “feel” I wanted in a website. They helped flesh out the visual layout and content.”
Velox Systems
A Salt Lake City manufacturer had already redone its website once that year. The second time needed to stick.
Website design · Branding · Development
“We re-did our website twice in a 12 month period. There was no comparison between the first company and Penderra.”
Our last web guy took three weeks just to change a number. Aidan gets it done that day.
Penderra makes its own software, too.
Penderra is the parent company of the software we make. Crewbound is built for the businesses that keep homes heated, plumbed, and wired. Loop is a running game for everyone else.
Pre-launch · Looking for early shops
A photo, an hour, and a dollar are the same record.
Crewbound is software for home-services shops. One job record carries the photos, hours, invoice, payment, review request, and payroll hours, instead of four tools that each hold a half-copy. It is built first for HVAC shops, then plumbing and electrical, with 4 to 10 techs.
Visit crewbound.app
Pre-launch · Waitlist open
Run around the block. Now it’s yours.
Loop is a free mobile app that turns everyday runs into a territory game. Run a closed loop on real streets and the ground inside it becomes your turf. Friends and runners nearby can take it back by running through it, so you keep running to hold it. Coming to iOS and Android.
Visit joinloop.fit
Hi, I’m Aidan. I run Penderra.
I’ve been building for the web since 2018, starting as a Shopify developer, and studied at the University of Utah. I started Penderra in 2024 so industrial businesses could have a web partner who already speaks their language.
When you hire Penderra, you work with me: the person who plans it, builds it, and answers the email when something needs to change. Off the clock, I’m chasing powder or riding desert trails.
- Founder Penderra 2024 – now
- Education The University of Utah 2021 – 2025
- Web developer Shopify stores 2018 – 2021
Questions people ask before hiring us.
Do you only work with manufacturers?
No. Our clients so far are machine shops, fabricators, and manufacturers, and that is the world we know best. If your business is outside it and the project is a good fit, we are still glad to talk.
Why choose Penderra over a general agency?
We speak your language. Unlike general agencies, we know the difference between a mill and a lathe, so your site accurately represents your capabilities without you having to explain the basics.
How is a project priced?
It depends on the work, so we scope it together first. After a short discovery call you get a written plan and a price before anything starts.
Do I own the website?
For the first 24 months you have a license to use the site. After 24 consecutive months of paid service, you can request transfer of the design and front-end code. An early buyout is also available.
What is included in maintenance?
Routine updates like swapping photos, updating your equipment list, or changing text. Email a complete request and it is handled within two business days. New pages and layout changes are scoped separately.
Can I use my existing domain?
Yes. We point your current domain at the hosting we manage. If you do not have one, we can help you register one in your business’s name.
Do I have to provide all the text and photos?
No. A simple questionnaire gathers the basics, then we write the core text using the terms your industry uses. If you do not have photos yet, we launch with high-quality stock images, and professional local photography is available.
Tell us what you’re working on.
Fill in the blanks and it lands in Aidan’s inbox. Prefer plain email? Write to aidan@penderra.com.