Velox Systems
- Industry
- Precision manufacturing
- Year
- 2025
- Services
- Website design, Branding, Development
A Salt Lake City manufacturer had already redone its website once that year. The second time needed to stick.
Discovery & foundation
We began with how industrial buyers actually find and vet a manufacturer, and where a high-tech shop loses them. Velox wanted to get away from the “outdated factory” look and show the precision engineering it does today.
Interviews with the team and audits of industry leaders pointed to a technical-first experience: clear capabilities, plain language, and nothing decorative that gets in the way. The visual language is built on utility, strength, and clarity.
Build & launch
The design is bold and high-contrast, and it reads the same on a large office monitor as it does on a phone on the floor.
Motion on the pages is quick and precise, a nod to the work Velox does, and kept light so pages still load fast and stay accessible.
“We re-did our website twice in a 12 month period. There was no comparison between the first company and Penderra.”
